On 12th February 2014, the day after her mothers birthday Founder Mayurie (meaning Peacock) had set her entrepreneurial spirit a light. Contemplating, she was avoiding assignments in her university library, trying to find her ‘side hustle’. Little did she know her panglossian nature and procrastinating, brought her something truely unique. First came the name, then the idea…

Envisioning the innovation of the Indian Bindi with no funds, she started selling her designs through instagram whilst educating her growing audience, about the Indian culture. The Bindi is one of India’s most beautiful accessories, sometimes taken for granted.

Created in collaboration with Hidden Detail. Click the image to find out more.

Created in collaboration with Hidden Detail. Click the image to find out more.

My journey of creating & bringing awareness to the Bindi, Jewels and Indian culture, started with a small idea. My personal and business journey is incredibly unique and truly emotional. As a young British Asian I have so much to tell. From nothing... to something 💫

Mayurie is leading the business and building on its successes, developing The Diamond Bindi, creating Bindi Art, writing The Diary of a BindiBabe and hosting the Beauty Bar at events across the globe. 

“The business is a reflection of the Indian woman I am and all the Babe’s I meet.”